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The mobile gaming industry has witnessed exponential growth in recent years
thanks
to the increasing number of smartphone users. Moreover, the industry has turned out to be so lucrative
that
new games are being launched daily, attracting and intriguing millions of users worldwide.
Amidst this highly competitive market, it is imperative for game developers to adopt a professional strategy that will enable them to develop games that are engaging and highly profitable. The industry has seen rapid growth in recent years, with the increasing popularity of mobile gaming and the rise of e-sports. As technology continues to evolve, the possibilities for game development are endless, and the demand for talented game developers is only expected to increase.
Game development is undeniably a complex and time-consuming process. However, with our professional team and high-tech resources, we build conceptual games that create the necessary buzz in the market.
One of our game development projects was built using advanced technology and tools backed by professional strategy while developing an intellectual brain training game called “OCTOTHINK.” The development team followed a process involving competitor study, market study, UI/UX trend study, resource allocation, planning, development, and app maintenance.
Let us take a look at each process that was involved during the development of this game:
Competitor Analysis
One cannot overstate the importance of conducting an extensive competitor study while developing any game. Creating a conceptual game that stands out from the crowd requires a strong understanding of what other games offer and what your target audience is looking for.
With thorough research of the competition similar to OCTOTHINK, our development team cracked the code to a unique game concept by identifying the strengths and weaknesses of the peers.
By following our proven game development frameworks, we approached the initial stage of the building process by conducting an exhaustive competitor analysis to spot direct and indirect competitors in the market.
By following our proven game development frameworks, we approached the initial stage of the building process by conducting an exhaustive competitor analysis to spot direct and indirect competitors in the market.
We thoroughly researched each game by downloading and playing them to analyze their concepts, storyline, interface, animations, and ease of use. Moreover, we conducted a detailed study of their user reviews to identify pain points and implement improvements to the game. This enabled us to list advantageous features and game mechanics that found success in the market.
Furthermore, analyzing the pricing and monetization strategies of the competitors gave us a better understanding of how users perceive value in mobile games. This information was essential in determining the price point and monetization strategy for OCTOTHINK.
Market Study
In order to develop a successful game, it's essential to understand not only the target audience but also the current market trends and competition.
Thus, as a part of the market study, our development team conducted a thorough analysis of the market size and trends of similar other games to build a better understanding of the demand for such games and identify the gaps for improvement.
We conducted in-depth research to study the number of downloads and user reviews of other games similar to OCTOTHINK across various app stores to gain better insights into the current market.
The research helped us gain insights into the popularity of similar games in the market and understand the target audience's preferences. With the analysis of the researched data, we could anticipate potential challenges and obstacles the brain exercise app might face in each market and develop strategies to overcome them. By doing so, we were able to create a game that was tailored to the target audience's preferences and optimized for the market.
Having a deep understanding of the target audience is critical in game development as it ensures that the game's design and features align with the preferences of the market.
Hence, we used a data-driven approach to analyze the demographics, psychographics, and behaviors of the targetted users, which involved researching factors such as age, gender, income, education level, and interests.
UI/ UX Trend Analysis
An exceptional user interface and user experience are the heart of any game development process as it helps in creating an engaging and user-friendly experience for players. While developing OCTOTHINK, we conducted exhaustive research on the latest trends and design patterns in UI/UX design. We studied various sources, including blogs, social media, design forums, and other relevant authorities, to gather data on the current design trends in the market and incorporate an intuitive and immersive visual experience.
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We collected large amounts of relevant data to ensure each and every related parameter, factor as well as information is taken into consideration. After gathering the data, we created a report on the findings to stay up-to-date with the latest design trends and were able to incorporate them into the game's UI/UX design. By doing so, we ensured that the game's design was modern, visually appealing, and intuitive for the users, which ultimately led to a better user experience. In addition to incorporating the latest design trends, we also paid close attention to the game's functionality and ease of use. The design team worked closely with the development team to ensure that the game's interface was optimized for mobile devices and that the user experience was seamless.
Overall, the UI/UX trend study played a critical role in the development of OCTOTHINK by enabling us to create an exceptional user interface and user experience that not only met but exceeded the expectations of our target audience.
Resource Allocation
To ensure that the OCTOTHINK project was completed on time, we created a detailed project plan that included due dates for every development phase and stage. We made it sure to follow an agile development methodology that allowed us flexibility in the development process while ensuring that deadlines were met.
Additionally, we determined the roles and responsibilities of each team member to ensure tasks were allocated to achieve high productivity. We built an efficient work atmosphere through systematic task allotment and task management, such as allocating resources, budget, software, and hardware, to ensure that the team is fully equipped to complete the project efficiently and effectively.
In conclusion, with careful planning and strong execution, we completed building OCTOTHINK on time and within budget, resulting in a successful game launch.
Planning Phase
In the planning phase of the OCTOTHINK development process, we initiated long-duration brainstorming sessions to build a game that’s intellectually challenging and fun. We analysed market trends, competitor offerings, and user preferences to develop a notion that would resonate with the target audience. We scrupulously outlined the game's visions, features, mechanics, levels, and gameplay, considering various user scenarios and possible game-play outcomes.
In addition, we paid keen attention to the copywriting work to ensure consistency and uniformity with the game's concept developing it with superior quality and appeal. Accordingly, we developed the game's characters, storyline, and other in-game elements that would contribute to the overall narrative.
Through this process, we created a clear roadmap to lay out steps, methods, and timelines for each phase of development to track the progress and achieve the goals.
Development
With development being our core strength, we continuously worked towards creating an optimized, responsive, and user-friendly design for the game's front end. Our experienced developers diligently crafted the game's underlying logic, mechanics, rules, and interactions between game elements. Moreover, our focus was glued on creating visually appealing and immersive gameplay by creating custom-designed visual and audio assets, such as character design, sound effects, and music.
We believe in delivering quality, and hence we ensured that the game met the high standards of quality and class that we inculcate in each of our projects. To achieve so, we conducted extensive testing at various stages of the development process and employed various testing methodologies, including functional and performance testing, to ensure that the game was optimized for iOS and Android platforms.
In addition, we were committed to providing regular updates and fixing bugs to ensure the game remained engaging and user-friendly. Our team employed world-class development methodologies to make necessary modifications and enhancements that enable the game to meet quality milestones.
Maintenance and Improvements
The product's success is not solely determined by its launch but also by its continued success and growth over time. Therefore, we remain committed to maintaining the app and adding value to it even after it has been launched. Our team regularly monitors the app's performance, user feedback, and market trends to identify areas for improvement and develop new features or upgrades that enhance the user experience. This approach ensures that the app remains relevant and competitive in the market, providing a seamless and enjoyable experience for our users.
We run frequent testing and debugging to identify issues and fix them promptly. We strongly believe that technological advancements play a crucial role in game development. Hence we always stay updated with the latest technology trends and user feedback to identify opportunities for improvement to add new features to the game. Since, OCTOTHINK features multiple brain games in it, we innovate new games to add to the shelf that caters a variety of options to the users. We also ensured the game was optimised for different platforms and devices, including iOS and Android, to reach a wider audience. Our dedication to maintaining the app sets us apart from our competitors and ensures that we maintain our position as a leader in the industry.
Conclusion
OCTOTHINK's development showcases the significance of a comprehensive and professional strategy deployed to develop a trendy mobile game. Build My Tech's development team incorporated various elements, including competitor analysis, market research, UI/UX trend study, resource allocation, planning, development, and app maintenance, to ensure that the game adhered to the client's expectations and stirred the market with a unique concept. Our exhaustive research and data analysis allowed us to identify the target audience and user preferences to develop strategies that overcome potential challenges.
Moreover, our systematic allocation of resources, including setting due dates for each development phase and roles and responsibilities for each team member, enabled us to develop a game that was delivered on time with zero bugs and issues. Our emphasis on continuous improvement of the game performance, user feedback, and market trends ensured that OCTOTHINK remained competitive in the market and provided an enjoyable and unique user experience.
In conclusion, the success of OCTOTHINK results from the development team's well-planned and well-executed strategy, demonstrating the importance of a comprehensive approach to mobile game development. The game's success highlights the significance of conducting thorough research, resource allocation, continuous improvement, and monitoring in the development process to ensure that the final product meets the client's expectations and satisfies the user’s demands.
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